To facilitate growth within the downtown community and utilize resources efficiently.
Downtown revitalization will be achieved through:
Focusing on developing local business
Improving and renewing infrastructure
Increasing marketing and visibility
Keeping the streets safe and clean
In 2019, 70% of downtown property owners voted to support the formation of a new Santa Paula Downtown Property Business Improvement District (PBID). Through the collection of a property-based assessment, the PBID began financing activities and amenities that improved Santa Paula’s downtown corridor and enhanced the experience for residents and visitors. The PBID is governed by a volunteer board of directors.
The PBID also strengthened the voice of downtown business and property owners. It fostered the creation of a dedicated group of business owners who are ready and willing to advocate at City Hall for the downtown. As a result, in December 2021, the Santa Paula City Council set aside $50,000 for downtown revitalization and improvements. In addition, the City repaved Main St. just in time for the holiday shopping season that month.
Board of Directors
David Lippert Business and Property Owner Rabalais' Bistro
Krys Bojanowski Business and Property Owner Sunny BioDiscovery, Inc.
Kathya Godinez Business and Property Owner Godinez Barber Shop
Tracy Hanna Business Owner Santa Paula Trading Company
Clarey Rudd Business Owner Bank of Books
Jennifer Heighton Property Representative Santa Paula Art Museum
Tom Tarantino City of Santa Paula Representative Planning and Economic Development Manager
Chamber of Commerce Representative
John Marquez Executive Director Santa Paula Chamber of Commerce